From: Discovery Channel
Posted: Wednesday, March 29, 2000
In a number of global firsts, Discovery Communications, Inc. (DCI) announced today its next ``Watch with the World'' initiative, INSIDE THE SPACE STATION, which will chronicle the development, construction and deployment of the International Space Station FREEDOM. INSIDE THE SPACE STATION will be the first Discovery Channel initiative to include a complementary broadband interactive experience on discovery.com. Slated to air in 146 countries in 26 languages on Sunday, December 10, 2000, INSIDE THE SPACE STATION is also the first ``Watch with the World'' program shot in high definition.
INSIDE THE SPACE STATION's pioneering features will allow viewers to ``experience'' space travel and participate directly in this historic effort. By using computer generated graphics and feature film techniques to ``create'' the completed station, INSIDE THE SPACE STATION will demonstrate how astronauts train, live, work and survive on FREEDOM and will explain the science and technology behind the structure and the drama and difficulties of its creation and operation. In addition, by customizing the content for individual countries, Discovery will allow our global viewership to share in the challenges of exploring space while learning more about the distinctive role their own nation is playing.
The modern equivalent of erecting the great pyramids of Egypt, the building of the FREEDOM will take more than five years to complete, traveling from NASA's drawing board to a 17,000-mph orbiting home 200 miles above the earth. The project involves 16 nations and hundreds of thousands of people and is expected to be the third brightest object in the night sky, after the moon and Venus.
``Discovery Communications is committed to being the leading global real world entertainment company,'' said Judith McHale, president and chief operating officer, Discovery Communications, Inc. ``Exploring the new frontiers of space is the type of quality programming that allows Discovery to use its international resources to bring the stunning achievements of the Information Age to the entire world in the same day in primetime, creating a global media event,'' said McHale.
Discovery Channel Executive Vice President and General Manager, Mike Quattrone added: ``This program traces the most daunting technological achievement ever attempted by the human race and Discovery Channel is honored to premiere this incredible feat and to make it truly accessible through our planned interactive elements.''
DCI's ``Watch with the World'' initiatives began in 1999 as a groundbreaking global documentary program that airs in a ``same day, same primetime'' format, with a host of complementary content available across DCI's international business platforms, including on-line and retail offerings. RAISING THE MAMMOTH, the most recent ``Watch with the World'' initiative, shattered ratings records for Discovery Channel with a 7.8 household rating -- becoming the most watched documentary ever on cable television and ranking as the most watched program in Discovery Channel's history in Canada, the United Kingdom and Mexico. Discovery Channel's first ``Watch with the World'' program was CLEOPATRA'S PALACE: IN SEARCH OF A LEGEND.
Discovery Communications, Inc. (DCI) is a privately held, global diversified media company headquartered in Bethesda, MD. Powered by the world's largest original, non-fiction production engine, DCI operates three distinct business units including: -- Discovery Networks, U.S., consisting of Discovery Channel (77.7 million subscribers), TLC (72.5 million subscribers), Animal Planet (57 million subscribers), Travel Channel (38.8 million subscribers), Discovery Health Channel, Discovery People, Discovery Kids Channel, Discovery Science Channel, Discovery Home & Leisure Channel, Discovery Civilization Channel, Discovery Wings Channel, and Discovery en Espanol. The unit also markets and distributes BBC America.
-- Discovery Networks, International (DNI), a division of DCI, includes Discovery Channel, Discovery Kids, Discovery Health, Discovery Home & Leisure, Animal Planet, People+Arts, Discovery Sci-Trek, Discovery Travel & Adventure, Discovery Civilisation and Discovery Wings. Available over 33 separate feeds in 24 languages via 15 satellites, DNI's services are tailored to the specific needs of viewers around the globe.
-- Discovery Enterprises Worldwide, consisting of Discovery Channel Interactive Media, Discovery Channel Video, Discovery Channel Publishing, Discovery Channel Education and Discovery Channel Retail.
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