Spacehab Ventures Into Multimedia Arena With Launch of Space Media Inc.

Press Release From: Spacehab
Posted: Tuesday, April 11, 2000

Introduction of First Production Facility in Space Marks Foray Into News, Entertainment & Educational Programming
SMI to Develop SPACEHAB's Exclusive Multimedia Rights to Russian Space Archives

In a step destined to extend the limits of multimedia programming, SPACEHAB Inc. has launched Space Media Inc. (SMI), a wholly owned subsidiary and media corporation.

SMI will create proprietary content from the International Space Station for broadcast and Internet distribution. SPACEHAB is building the first commercial broadcasting studio and multimedia production facility in space, the Enterprise(TM).

SMI owns the exclusive multimedia rights to the content produced on the Enterprise(TM), it was announced today by SPACEHAB Chairman and CEO Dr. Shelley A. Harrison at the NAB 2000 Convention in Las Vegas.

SPACEHAB, builders and owners of the first and only private laboratories, research and stowage facilities used in space by NASA as well as space agencies from Russia, Europe and Japan along with several aerospace companies, has partnered with Rocket Space Corporation (RSCE) Energia of Russia to build, launch and deploy the module christened Enterprise(TM) on the International Space Station as a commercial multimedia broadcast studio facility.

SMI is currently developing content and is seeking distribution deals and strategic alliances with news organizations, networks and cable organizations through which to release this original programming.

``This exciting opportunity will not only create the first Space Station private facilities to be operated in Earth orbit, but also serve as the launchpad for virtual spaceflight for millions of people,'' said Harrison.

Joining Harrison, who will head SMI as the chairman and CEO, are John Getter and Chris Petersen. Getter, a three time Emmy Award-winning journalist, will serve as senior vice president of Creative Services and will develop content and intellectual property for SMI.

Petersen, a marketing and multimedia veteran, will serve as senior vice president of Business Development. Prior to joining SMI, Petersen served as president and CEO of Liebeck-Morris Inc. and News USA, where he expanded the company's service line from basic print and radio news releases to full-scale television production and distribution.

``We have all dreamed about 'someday' when we would finally be able to routinely access and share the adventure and excitement of space exploration. Well, 'someday' is today,'' stated Getter.

``This is a tremendous business opportunity that builds on the legacy of dedication and vision of many nations which have come together to create the International Space Station. SPACEHAB, Space Media and our customers will now begin creating the next stage of human activities in Earth orbit with private sector commerce,'' said Petersen.

Enterprise(TM), the first space habitat offering commercial real estate in space, will be docked at the Russian side of the International Space Station (ISS) and equipped for research, stowage, and television and Internet broadcasting.

In a related move, SMI will develop content based on SPACEHAB's exclusive rights to extensive RSCE archives of the Russian space program. RSCE built and operated Russian spacecraft from Sputnik to the Mir Space Station.

Available now, these never-before-seen archives will be the basis of news, educational and other reality-based content, and serve as a supplement to the highly successful S*T*A*R*S*(TM) (Space Technology and Research Students) program.

S*T*A*R*S*(TM), which will now operate under SMI, is a commercial education initiative designed to engage students in science and technology, and enable them to share in the excitement of space research and exploration.

New York-based Xceed Inc. , which develops e-business solutions for a multitude of clients including HBO, Pitney Bowes and U.S. Chamber of Commerce, is currently spearheading the learning component of S*T*A*R*S*(TM) by creating a Web portal.

``The ability to share the excitement and adventure of space travel, the vision and perspective we gain once we look back at the home planet from somewhere else is one of the most important aspects of this project,'' stated former space shuttle astronaut and spacewalker Dr. Bernard Harris, vice president and chief scientist for SPACEHAB.

The broadcast studio on Enterprise(TM) will be the first of its kind, dedicated to producing original informational, educational and entertainment programming live from earth orbit.

Enterprise(TM) will extend SPACEHAB's traditional businesses of microgravity research support and space station services from the Space Shuttle ISS and initiate its long-term strategy of addressing mass markets through broadcasting from space.

The development and distribution of programming, in addition to the Enterprise(TM) module, will create large Internet and broadcast audiences, ultimately converting audiences to revenue through advertising, sponsorship and e-commerce.

Jointly developed by SPACEHAB and RSC Energia, the Enterprise(TM) is about the size of a small school bus. It will be approximately 10 feet in diameter and 25 feet in length, and will provide an on-orbit broadcast studio from which high definition television will originate.

Enterprise(TM) is targeted for completion in 2002. Once completed, Enterprise(TM) will serve as the first celestial entertainment venue capable of hosting concerts, special events or production facilities from space.

SPACEHAB is the world's leading provider of commercial services for manned and unmanned missions in space. SPACEHAB is the first company to commercially develop, own and operate habitable modules that provide laboratory facilities and logistics aboard NASA's Space Shuttles. The company also supports NASA astronaut training at Johnson Space Center in Houston.

Xceed helps companies develop e-commerce and e-business solutions, improving people and business performance through communications tools, techniques and technologies. With more than 450 professionals, Xceed has headquarters in New York City with offices in San Francisco, Los Angeles, Phoenix, Salt Lake City, Chicago, Atlanta, Dallas, Denver, London, Amsterdam and Riyadh.

This release contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected in such statements. Such risks and uncertainties include, but are not limited to, whether the company will fully realize the economic benefits under its NASA and other customer contracts, the timing and mix of Space Shuttle missions, the successful development and commercialization of new space assets, technological difficulties, product demand, timing of new contracts, launches and business, market acceptance risks, the effect of economic conditions, uncertainty in government funding, the impact of competition, and other risks detailed in the company's Securities and Exchange Commission filings.

NOTE TO EDITORS: In the program name S*T*A*R*S* noted in this release, there are asterisks after each of the letters. This symbol may not appear properly in some systems. Contact: SPACEHAB Inc.
Linda Billings,
The Hayley Sumner Company
Michelle Forrest/Pamela Madrid/Hayley Sumner,
Fax: 310/789-3899

// end //

More news releases and status reports or top stories.

Please follow SpaceRef on Twitter and Like us on Facebook.