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AIAA Announces New Managing Director of Member and Market Development

Press Release From: American Institute of Aeronautics and Astronautics
Posted: Friday, January 4, 2019

The world’s largest aerospace professional society, the American Institute of Aeronautics and Astronautics (AIAA), has named Katie Taplett as managing director of Member and Market Development.

Taplett brings almost thirty years of sales, business development, and market/partnership development experience in the field of media and information services, working specifically with various business-to-business content providers and trade publishers within the aviation and space communities.

She has extensive expertise in the strategic implementation of client sales engagement with both U.S. and non-U.S. clients with a focus on digital media, lead generation, and content creation. Taplett also has significant experience in the development of customer-driven marketing programs that feature integrated product offerings and branding strategies.

“Katie’s know-how will be a boon to our nearly 30,000 members as we transform the Institute to better meet the needs of our members and the aerospace industry,” said Dan Dumbacher, AIAA executive director. “We are excited to have Katie’s leadership during a time when the industry is celebrating the 50th anniversary of the lunar landing while looking ahead to expanding the commercial space enterprise.”

Most recently, Taplett was Managing Director at MediaCOMMS and has worked at nationally recognized brands such as Aviation Week, Defense News/Sightline Media Group, Government Executive and Jane’s Information Group to name a few.

“AIAA is at the center of one of the most transformational times in aerospace and I am excited to be leading the marketing and membership efforts for the Institute,” she said.

Taplett is a graduate of the University of Massachusetts, and completed the Executive Education program in International Business Management at Georgetown University. She’s a member of Women in Aerospace.

 

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