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NASA Strategic Communications Framework Validation Session Presentation

Status Report From: NASA HQ
Posted: Wednesday, November 22, 2006

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Download complete presentation (2.0 MB PDF)

Strategic Communications Framework Validation Session
Robert Hopkins, Assistant Administrator
Office of Communications Planning
16 November 2006

The Office of Communications Planning (OCP) is charged with developing long-term communication strategies and plans for increasing public awareness and understanding of NASA's mission and goals.

What is a Strategic Communications Framework?

A Guide to implement Strategic Communications

  • It is a document which includes message architecture, target audiences, new outreach mechanisms, and strategies for implementation.
  • It can be used to build support throughout the Agency for Strategic Communications plans and activities.
  • It is an actionable document that evolves.

A Strategic Communications Framework Guides the Agency's Communications

Purpose

  • You are here today for the presentation of the NASA Strategic Communications Framework.
  • We are requesting your inputs by Monday, November 27, 2006.

Together, we embark on a new Communications Approach for the Agency.

Today is the first step.

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