From: NASA HQ
Posted: Monday, May 14, 2007
NASA Communications Coordinating Committee (CCC) Minutes
NASA Headquarters, MIC 7A
Thursday, January 25, 2007
8:00 am - 3:00 pm
(1) Strategic Framework Implementation Plan Working Group
Chair: Bob Hopkins (OCP)
Scope: Develop an implementation plan for the Strategic Communications Framework. Due Date: Plan due by next CCC Meeting. Members: Mark Allen (SMD), Jean Wolfe (ARMD), Lynn Cline (SOMD), Gale Allen (ESMD), John Hairston (GRC), Eileen Hawley (JSC), Kristen Erickson (OCP), Mike Green (OCP)
(2) Target Audiences Working Group
Chair: Angela Diaz (ARC)
Scope: Develop recommendations for further segmenting target audiences (beyond what the market research provides) and assess priorities. Analysis of audiences should include benefits of increasing support among key constituencies.
Due Date: Initial report due at next CCC meeting in April. Members: Mark Hess (GSFC), Fred Johnsen (DFRC), Mark Shuart (LaRC), Victoria Friedensen (ESMD), Debbie Rivera (OCP), Richard McAdams (OLA), Dan Cano (SC), Stephen Kulczycki (JPL)-contractor, Carolina Blake (ARC), David Morse (ARC)-Executive Secretary
(3) Multimedia Tools Working Group
Chair: Bob Jacobs (PAO)
Scope: Survey and analyze various multimedia communications tools (e.g. Internet, podcasts, geocaching, etc) to determine the effectiveness of various tools generally, and with different target audiences. Analyze whether and how some of these tools could work for NASA, including a realistic assessment of implementation (e.g. legal, ethical, cost considerations, etc). The idea would be to provide a template, in rank order of different tools and the audiences they target. (Eventually the work of this committee could be tied to the work of the Target Audiences Working Group).
Due Date: Initial listing of tools & intended audiences due at next CCC meeting in April.
Members: Bob Starr (OE), Robert Lasalvia (GRC), Rose Allen (MSFC), Jeanne Ryba (KSC), Wade Sisler (GSFC), Chris Kemp (ARC), Dan Cano (SC), Phil West (JSC)
(4) Internal Communications Working Group
Chairs: Rose Allen (MSFC)
Scope: Make recommendations on what steps may be taken to improve internal communications. A key goal will be to ensure NASA employees understand and can articulate NASA's mission. The group should analyze currently employed communication (both web-based and supervisor communications) methods and determine what works and what specific measures the CCC can directly implement, or recommend to NASA Leadership, to improve internal communications. This will be a standing working group, with rotating Chair. Due Date: Next due date will be to provide an initial report at next CCC meeting in April.
Members: June Malone (MSFC), Karen Freidt (LaRC), Kelly DiFrancesco (GRC), Mary Fenton (PAO), Greg Mann (CIO), Kristen Erickson (OCP), Layla Higgins (KSC), Mark Hess (GSFC), Eldora Valentine (JSC), Dan Woodward (MSFC)
(5) Speakers Bureaus Working Group
Chair: Nora Normandy (OCP)
Scope: Coordinate Speakers Bureau activities at Headquarters and across the Centers. Develop strategies for more proactive placement of speakers and messages. This will be a standing working group.
Due Date: Next due date will be to provide status report on current and future activities at next CCC meeting in April. Members: Membership will be reported at CCC Meeting in April (to include representatives from each Center).
(6) Exhibits Working Group
Chair: Jim Hull (OCP)
Scope: Provide coordination of exhibit activities among Center and Headquarters personnel. Reduce duplication and focus on more proactive placement of exhibits and messages, working closely with the Speakers Bureau Working Group to coordinate speakers and messages at key events. This will be a standing working group.
Due Date: Next due date will be to provide status report on current and future activities at next CCC meeting in April.
Members: Membership will be reported at CCC Meeting in April (to include representatives from Headquarters, Mission Directorates and each Center)
Summary of Major Discussion:
Strategic Communications Framework Discussion (Bob Hopkins/OCP)
Office of Communications Planning Update (Bob Hopkins/OCP)
CCC Discussion (Eric Sterner/SC)
Next Steps Discussion (Eric Sterner/SC and Bob Hopkins/OCP)
Minutes prepared by:
Acting Executive Secretary, Communications Coordinating Committee
Office of Communications Planning
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