NOTE: this is a draft document
VISION: NASA will accelerate the development of robust commerce in space to improve the quality of life on Earth.
The United States will achieve greater benefit from its investment in NASA space exploration, research, and technology through expanded development of space commerce. This vision will be realized as NASA increases collaboration in space commerce with a variety of industry, academia, and non-profit organizations.
Space commerce activities are characterized by the provision of goods and services such that:
This document sets forth a space commerce strategy for all of NASA, with an initial focus on the efforts to develop commercial uses of space in low-Earth orbit. Toward this end, NASA will facilitate the further development of space commerce by sharing knowledge, facilities, and access with the private sector. NASA will seek to become an important customer for private sector provided space goods and services that serve a specific NASA need. NASA will dedicate Agency resources in partnership with private sector ventures when these activities advance substantial NASA mission objectives.
A core NASA mission is "to advance the human exploration, use, and development of space" to benefit the quality of life on Earth. Increasing the scale and diversity of commercial activity in space is essential to fulfilling this mission.
To promote the development of robust space commerce, NASA will implement the following strategic goals:
Goal 1: Remove barriers to space commerce
Goal 2: Use market tools and commercial strategies in furtherance of NASA’s mission and strategic plan
Goal 3: Provide opportunities for new commercial space markets
Goal 4: Support free and fair trade in space goods and services
Goal 5: Strategically align NASA participation in commercial activities with the Agency’s mission and values
To achieve these goals, NASA will:
Opportunities to foster the commercial use of space exist in all of the NASA Enterprises and program areas. These opportunities can be categorized into five sectors: technology, research, infrastructure and facilities, media and communications, and space travel and exploration. By leveraging NASA research, technology and resources with private sector financing, infrastructure, and markets, strategic alliances can be created. These strategic alliances can facilitate successful commercial space activities and enable the development of next generation technologies and space capabilities. The emergence of viable commercial business operations in space will allow NASA to focus increased resources on the higher risk activities that the private sector is unable to pursue.
NASA is dedicated to exploring the frontiers of air and space. Development of viable and robust space commerce is essential for NASA to retain its world leadership position in the 21st Century. I challenge all NASA employees to join me in enabling and encouraging increased development of space commerce over the months and years ahead. Our future as an Agency and a Nation depends upon your contribution to these efforts.
Daniel S. Goldin
NASA Administrator
Commercial space sector activities are characterized by the provision of goods and services, where the commercial market ultimately determines the viability of the activity. NASA will implement the following strategic goals and objectives to enable and encourage the increased commercial development and use of space:
Goal 1: Remove barriers to space commerce
Objective 1: Implement an expedited process to maximize commercial access to NASA’s space resources
- Minimize and simplify technical interface requirements
- Ensure safety while streamlining the approval processes
- Consider alternative methods of compliance
- Maximize flexibility in response to changing business priorities, evolving market conditions, and breakthroughs in space technology
Objective 2: Establish selection criteria and implement a process for prioritizing requests by the private sector for use of NASA resources
- Maintain an appropriately balanced portfolio of industrial research, commercial activities, and government and university basic and applied research
- Assign priority to ventures that are funded with private capital and that have credible plans to become self-sustaining on the basis of private markets
- Emphasize activities that advance NASA’s mission, and are consistent with national policy and congressional direction
Objective 3: Accelerate commercial activities through streamlined and proactive management processes
- Simplify management processes for commercial activities
- Facilitate the identification and mitigation of regulatory, procedural, or cultural obstacles to space commerce
- Increase proactive communication with the private sector to understand their needs and real or perceived obstacles, and inform them of NASA’s activities
Objective 4: Conduct government activities that have commercial applications in a manner that embraces, rather than deters, space commerce, except for reasons of national security or public safety
- Purchase, to the fullest extent feasible, commercially available space goods and services that are cost-effective, reliable, and fulfill specific NASA needs
- Invest in and seek partnerships in the types of long-term and/or high-risk research and innovative technology in which commercial providers do not invest at such an early stage
- Preserve a "level playing field" by avoiding inappropriate competition between for-profit commercial companies and non-profit or governmentally subsidized entities
Goal 2: Use market tools and commercial strategies in furtherance of NASA’s mission and strategic plan
Objective 1: Align Agency management practices in space commerce activities with best commercial market practices, and identify obstacles to accomplishing this and develop plans to mitigate such obstacles
Objective 2: Establish strategic alliances with industry partners, including non-traditional, non-aerospace industries, such as biotechnology, information technology, entertainment, and multimedia
Objective 3: Establish a sponsorship organization and program utilizing outside expertise
Objective 4: Develop an orderly and phased approach to secure a non-governmental organization that will effectively manage the U.S. portion of ISS utilization, recognizing that this may only be an initial step toward privatization, given the international and evolutionary character of the ISS
Objective 5: Consult with Congress and the Administration in seeking additional legislation, as required and appropriate, to obtain the authority required to enable the Agency to pursue specific initiatives in support of space commerce
Goal 3: Provide opportunities for new commercial space markets
Objective 1: Establish a process to assist the private sector with the development of human-qualified space transportation systems and orbital facilities by sharing NASA’s extensive archives of technical data and providing access to other appropriate support, as requested
Objective 2: Assign priority to commercial collaborations that expand or enable research in space
Objective 3: Encourage and assist proof-of-concept commercial activities across the five sectors in a broad range of markets and among diverse entities
Objective 4: Enable and encourage innovative commercial activities that support education and outreach
Objective 5: Establish a program to provide space flight opportunities for persons who are not career astronauts and cosmonauts that fulfills specific purposes in support of NASA’s core mission objectives
Objective 6: Exercise appropriate due diligence when committing NASA resources in support of new, unproven ventures
- Recognize that business risk is inherent in commercial space activities
- Apply a level of due diligence commensurate with the level of government financial and programmatic exposure, and the perceived business risk for the private sector entity to ensure that the proposed approach will maximize safety and the probability of success
- Acknowledge that not all ventures attempted will be successful
Objective 7: Increase private sector access to NASA assets, resources, practices, and expertise
- Actively seek potential partners from the private sector across multiple disciplines
- Fully integrate NASA’s Technology Partnership Program and the Commercial Space Center Program
Goal 4: Support free and fair trade in space goods and services
Objective 1: Promote international protections for real and intellectual property rights in space, and spectrum allocations needed for space operations
Objective 2: Encourage and support national and international incentives that encourage private sector investment in space-related activities
Objective 3: Work proactively with appropriate U.S. regulatory agencies in international forums to promote a more supportive, transparent and predictable regulatory environment for commercial space activities, including the allocation of tangible property
Objective 4: Promote the development of best business practices concerning insurance and liability issues that affect space commerce
Goal 5: Strategically align NASA participation in commercial activities with the Agency’s mission and values
Objective 1: Use space commerce goods and services to enhance NASA programs, projects, and capabilities
Objective 2: Ensure that NASA’s commitment of assets to support space commerce does not conflict with the resource demands for the Agency’s higher priority programs
Objective 3: Manage NASA resources in a manner consistent with authorization and appropriations law
In recent years NASA has been approached by private entities seeking to partner with the Agency for commercial development in multiple disciplines. In addition, the assembly and operation of the International Space Station (ISS) has resulted in new levels of commercial interest in space commerce, within both the domestic and international communities.
Opportunities to foster the commercial use of space exist in all of the NASA Enterprises and program areas. These opportunities can be categorized into five sectors: technology, research, infrastructure and facilities, media and communications, and space travel and exploration. NASA’s current business portfolio consists of numerous activities in support of commercialization, including those of the Commercial Technology Offices, Incubators, Commercial Space Centers, the Small Business Innovative Research program, the Strategic Launch Initiative, plus Enterprise-specific commercialization plans for NASA programs and facilities. Transition to commercialization activities continues in both the Consolidated Space Operations Contract and the Space Flight Operations Contract. NASA currently enables commercialization through the use of public/private partnerships, dual-use technologies, strategic alliances with the private sector and technology transfer initiatives.
These current activities will continue, consistent with NASA’s overall vision and strategies. The specific areas addressed below represent new opportunities in which the private sector has expressed interest. By enabling and facilitating commercial activities in these areas, NASA will accelerate space commerce in its entire portfolio, including its traditional research and technology efforts.
As Agency experience in facilitating space commerce evolves, NASA anticipates that additional opportunities will develop which will be addressed, as appropriate, in subsequent implementation guidelines.
Section I: Sponsorship
NASA has long enjoyed the support of the American public. There continues to be a strong desire on the part of many private entities to associate themselves and their activities with NASA and the NASA Mission. NASA can benefit from such association when private sector goals are aligned with NASA mission objectives. Sponsorship also offers NASA an additional mechanism by which it can exercise controls to ensure the appropriate and proper use of its emblems, marks, and logos. The advent of the International Space Station (ISS) and increased commercial activity in space provides the opportunity for enhanced relationships between NASA and private sector companies. Therefore, it is timely and appropriate to develop a formal process for granting and controlling the right of companies to sponsor NASA missions and programs.
Definition:
Sponsorship is defined as the relationship where an entity (the "sponsor") contributes something of value in exchange for the ability to associate itself with NASA and its attributes. In order to be successful, a sponsorship must be strategic and aligned with the core values of each partner. Advertising and merchandising (discussed in Subsections I & II below) are strategic tools of sponsorship deployment.
Policy goals:
NASA shall engage in sponsorship opportunities that present NASA with unique ways to acquire enhanced capabilities and protect against improper and unauthorized use of NASA’s emblems, marks and logos. Managed strategically, sponsorships represent an opportunity to create significant value that can enhance NASA’s programs and mission. The value that NASA can acquire through sponsorship activities includes the use of expert commercial resources and communications networks in education and outreach, the acquisition of additional technology, hardware, or program capabilities from the private sector at no additional cost to the Government, and the enabling of activities such as increased commercial use of space in the public interest. Wherever possible, NASA will implement the sponsorship program using cooperative arrangements under its Space Act authority.
Policy:
NASA shall engage in strategically managed sponsorship activities with the private sector, the academic community, and governmental organizations, as appropriate. Entities being considered as participating sponsors must:
NASA shall develop and utilize discrete selection criteria to ensure that the NASA mission is enhanced by sponsor partnerships and shall apply the following general principles when considering sponsorship requests:
Implementation:
ISS and International Sponsorships:
NASA shall work with the ISS partners to establish an international sponsorship program for the ISS, including the creation and deployment of an appropriate international logo similar to the approach used by the International Olympic Committee. In the interim, when an international partner seeks to use NASA ISS resources for individual sponsorship, advertising, or merchandising activities, NASA shall agree to such use only where it is consistent with NASA’s mission, vision, and values and where NASA is appropriately compensated for the use of its resources.
Application of this Policy to Second-Party Sponsorship Activities:
Definition:
A second-party sponsorship occurs when a NASA contractor, sponsor or partner manages its own program of sponsorship in support of the NASA mission.
Second-Party NASA Sponsorship Policy:
NASA encourages its sponsors, partners and contractors to develop their own sponsorship programs in support of the NASA mission. If this second-party sponsorship relies on the contractor or partner’s relationship with NASA for its success and focus, then this policy shall apply to those second-party sponsorships and NASA shall retain its sponsorship oversight designated under this policy. Current NASA domestic partners and contractors themselves may create their own sponsorship program in support of the NASA mission, with the explicit approval of the NASA sponsorship management.
Subsection I: Advertising
Definition:
Advertising is defined as direct promotion of an entity through media such as print, radio, television, Internet, outdoor billboards, direct mail, etc.
Policy goals:
As part of the NASA Sponsorship Program, advertising can provide NASA with strategic communications tools and result in enhanced public understanding of the space program. Strategically managed sponsor advertising activities can add significant value to the NASA mission.
Policy:
Under the terms of sponsorship activities and within the context of an established sponsor relationship, NASA will permit its sponsors to engage in circumscribed advertising activities, including the use of designated NASA emblems, emblems, marks and logos, with NASA approval.
Implementation:
When considering advertising requests, NASA shall employ the following criteria:
Subsection II: Merchandising:
Definition:
Merchandising is defined as the selling and promotion of specific commodities and goods. Additional components of merchandising include market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling.
Policy goals:
Merchandising can be used as a strategic tool in the negotiation and deployment of sponsorship activities, as well as in the overall management of the NASA "brand."
Policy:
NASA will encourage the development of appropriate merchandising activities, with its current partners and contractors, and as part of its strategic sponsorship program. Under current regulation, the merchandising of NASA trinkets and souvenirs is permitted, with permission, including the potential use of NASA emblems, marks and logos.
Implementation:
When considering merchandising requests, NASA shall employ the following criteria:
Section II: Entertainment
NASA has a longstanding association with the entertainment industry. As NASA continues to explore our solar system, there are an increasing number of requests to support entertainment projects that involve sending equipment and personnel into space. NASA should enable this important industry sector to participate fully as new opportunities evolve.
Definition:
Entertainment is defined as commercially based programming and projects designed to entertain, educate and inform, in a variety of media such as films, television and stage productions, music, theme parks, software, virtual environments and websites, etc.
Policy goals:
NASA shall seek opportunities to partner with the entertainment industry that can provide NASA with strategic communication tools, and result in increased positive public identification with the space program. When opportunities are realized strategically, and within strict guidelines established by NASA, entertainment activities can add significant value to the NASA mission.
Policy:
NASA shall encourage and facilitate, where appropriate, entertainment opportunities to enhance public knowledge of NASA’s mission and projects. Entertainment programs and projects associated with NASA shall meet one or more of the following selection criteria:
Implementation:
Section III: Space Travel
There has long been a desire by members of the general public to become space travelers. To date, however, access to space by humans has generally been the sole province of astronauts and cosmonauts utilizing government developed and operated space transportation systems and orbital facilities. For space travel to become affordable and available to the general public, the private sector must become engaged to develop and operate commercial space transportation systems and orbital facilities. Over the years, NASA has gained an immense wealth of experience and technical data pertaining to the development and operation of human-qualified space transportation systems and orbital facilities. NASA now seeks to share its information and capabilities to facilitate the private sector development of human space travel as a new area of commerce.
Definition:
A Spaceflight Participant is a member of the general public, not a professional astronaut or cosmonaut, who travels into space.
Policy goals:
NASA shall support private sector initiatives to develop and operate commercial space transportation systems and orbital facilities to accommodate human space travel. For this purpose, NASA shall provide access to the Agency’s archives and other information, provide access to NASA facilities and equipment not otherwise available in the private sector, and offer technical assistance, in an appropriate manner. This access shall be consistent with available resources and shall be on a non-interference basis with the Agency’s priority programs. In order to qualify for this access, private sector entities must demonstrate their business viability. In addition, NASA shall support and assist the Federal Aviation Administration and other U.S. regulatory agencies, as appropriate, with their certification activities for private sector developed and/or operated space flight hardware and systems.
Further, in advance of available commercial capabilities NASA shall reestablish the Spaceflight Participant Program to provide limited opportunities for Spaceflight Participants to participate in space flight utilizing Government developed and operated space transportation systems and orbital facilities. The goal of this program is to enable these persons to meaningfully contribute to the furtherance of NASA’s core missions, and share their perspectives of the experience with the public, while advancing understanding of the potential viability and risks associated with commercial space travel and tourism. Mission safety and success will remain NASA’s top priority for the Spaceflight Participant Program. NASA will not utilize the Spaceflight Participant Program in a manner that would compete with any similar legitimate domestic private sector venture.
Implementation:
Section IV: International Space Station Specific Policies
A significant number of opportunities for space commercialization in low-Earth orbit will reside in the International Space Station (ISS). A key to effectively managing the ISS for all planned activities, including research funded by both government and industry, is to employ a qualified non-governmental organization entity to manage the U.S. share of ISS utilization. While this may only be a first step, it is essential to enabling space commerce in low-Earth orbit. Utilization of ISS Accommodations and Resources to Support Commercial Activity and Commercial Space Station Enhancements (discussed in Subsections I & II below) are key elements to enable the successful implementation of commercial activities on the ISS.
Subsection I: Utilization of ISS Accommodations and Resources to Support Commercial Activity
The ISS is a multi-mission spacecraft designed for scientific, technological and commercial utilization. Because the U.S. share of the physical accommodations and resources of the ISS have finite limits, development of an orderly and disciplined allocation process is essential for the safe and productive utilization of this national asset.
Definition:
The U.S. share of the ISS Utilization Accommodations and Resources is defined by international agreement and is contained in memoranda of understanding with the Partners.
Policy goals:
Consistent with the existing international framework, NASA shall enable and promote commercial activity on the ISS by creating an appropriate and predictable process for the allocation of the U.S. share of ISS utilization accommodations and resources, and ensuring that ISS resources and accommodations are available to support commercial development.
Policy:
NASA shall encourage commercial development across all five sectors of space commerce and shall allocate the commercial portion of the US share of ISS utilization accommodations and resources to:
Implementation:
Subsection II: Commercial Space Station Enhancements
The ISS is initially being constructed with hardware and equipment funded or provided by the international partners, all of whom are government entities. As we proceed to promote and enable commercial activity on the ISS there will be opportunities for NASA to benefit from commercial enhancements of the ISS.
Definition:
Commercial space station enhancements are defined as additions, upgrades, and improvements of the ISS infrastructure, facilities, equipment, and capabilities beyond those funded by the U.S. government or another ISS partner.
Policy goals:
To realize its goal of opening low-Earth orbit to the private sector, NASA must help accelerate and increase the number of entities that provide and operate infrastructure in low earth orbit. Privately funded commercial enhancement of the ISS will provide an opportunity to realize this goal consistent with the oversight and approval of Congress and the Administration.
Policy:
NASA will encourage and enable enhancements to the ISS funded by the private sector.
Selection Criteria:
Implementation: